What We Do

Full-service media buying and marketing.

Television, radio, and digital — bought with discipline, measured with rigor, and reported with complete transparency.

Television

Still the most powerful medium for brand reach. We negotiate rates and placements the largest advertisers command — on any budget.

Television consumption remains at 5+ hours per day among American adults. News, sports, and primetime entertainment deliver captive audiences with attention that digital inventory cannot replicate. The challenge isn't whether television works — it's buying it efficiently.

Sullivan and Rinehart spent careers on the station side of that negotiation. They know what inventory is actually worth, when the rate cards are negotiable, and how to secure added value that makes your effective CPP dramatically lower than the rate card suggests.

Capabilities

  • Broadcast & cable placement

    Local, regional, and national network buys across all major broadcast and cable properties.

  • Spot production coordination

    Trafficking, scheduling, and quality assurance for your creative assets.

  • Nielsen audience analysis

    Program-level audience modeling to match your buyer profile to the right daypart and show.

  • Rentrak viewership data

    Real set-top-box data for precision targeting beyond traditional panel measurement.

  • Daypart & program strategy

    Strategic placement across morning news, daytime, primetime, and late news based on your objectives.

  • Political & seasonal inventory

    Expert navigation of pre-emption periods and political inventory management.

Radio

Ninety-three percent of local consumers reached every week. No other medium delivers that frequency at radio's cost-per-point.

Radio is an undervalued channel precisely because it's underestimated. While clients focus on digital metrics, radio is quietly building brand awareness, driving recall, and delivering the frequency that changes purchase behavior. It reaches consumers in the car, at work, and during the daily routines where no other medium competes.

We combine Scarborough market data and Marshall Marketing research to build audience profiles by station and daypart — so we're not buying demographics, we're buying your specific buyer at the moment they're most receptive.

Capabilities

  • AM/FM broadcast placement

    Negotiated buying across local and syndicated radio properties in every major market.

  • Streaming audio advertising

    Pandora, Spotify, and iHeart digital audio to extend reach beyond terrestrial broadcast.

  • Scarborough market data

    Market-specific audience profiles to align station selection with your buyer characteristics.

  • Marshall Marketing analysis

    Proprietary market intelligence for rate benchmarking and audience indexing.

  • Live reads & endorsements

    Host-read spots and personality endorsements for trust-transfer to your brand.

  • Fixed vs. rotator positioning

    Strategic mix of fixed positions and rotators to maximize reach within budget constraints.

Digital

The full digital media mix — not a single channel, not a single platform. Managed as a unified strategy with cross-channel performance reporting.

Digital advertising is fragmented by design. Every platform claims your attention, promises unique reach, and delivers its own native analytics that make comparison almost impossible. Most agencies excel at one or two channels and fill the rest with mediocre execution.

We manage the entire digital mix — programmatic display, SEM, SEO, social advertising, email, and high-impact placements like site takeovers — with a single accountability standard: what did it produce, and what did it cost per outcome?

Capabilities

  • Programmatic display & video

    Audience-targeted display and pre-roll video across the open web and premium publisher networks.

  • Search engine marketing (SEM)

    Google and Bing paid search campaigns with continuous bid optimization and conversion tracking.

  • SEO strategy & implementation

    Technical and content SEO to build organic search authority alongside paid efforts.

  • Social media advertising

    Meta, LinkedIn, and platform-specific campaigns with precise audience targeting.

  • Email marketing campaigns

    List strategy, creative, deployment, and performance analysis for email programs.

  • Site takeovers & high-impact placements

    Negotiated sponsorships and high-visibility placements for brand-impact moments.

Every buy backed by industry-leading research

NielsenRentrakScarboroughMarshall Marketing

The Process

From brief to results — how a campaign is built.

01

Discovery

We map your audience, your market, your competitive landscape, and your budget — before recommending a single placement.

02

Strategy

We build a media plan across the channels that give your message the best path to your buyer, with reach and frequency targets defined upfront.

03

Negotiation

Thirty years of station relationships translate to rates, priority inventory, and added value you couldn't negotiate alone.

04

Execution

We traffic, monitor, and optimize each placement across its run — adjusting for performance, pre-emptions, and market conditions.

05

Reporting

You receive honest, transparent reports against the metrics we agreed on before the campaign launched. No spin, no vanity metrics.

Ready to talk media strategy?

Bring us your goals and your budget. We'll tell you exactly how we'd allocate it — before you commit to anything.

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Based in Denver. Serving clients nationwide. 303.503.5420