Portfolio Transparency
One portfolio. Three entities. Full transparency.
Sophisticated B2B buyers deserve to understand who they're working with — and how the entities they engage are structured. Here's the complete picture.
Why we explain this.
Most agencies present a clean front. You work with the brand, never seeing the ownership structure, the related entities, or the business relationships that influence how your account is served.
We believe the opposite. Clients who understand our portfolio structure make better decisions about who to engage and why. And that transparency — even when it's complex — builds the kind of trust that sustains long-term relationships.
Below is a clear, factual description of each entity in the Key Contacts portfolio, what it does, how it relates to the others, and where it operates.
Key Contacts
Full-Service Advertising Agency
Key Contacts is the parent company and master brand. Founded in Denver in 2018 by Mark Sullivan and Mark Rinehart, it operates as a full-service advertising agency specializing in media buying across television, radio, and digital channels.
Key Contacts works with businesses across verticals — with particular depth in legal and professional services — and serves clients nationwide from its Denver, Colorado headquarters.
Headquartered at 250 Fillmore St #150, Denver, CO 80206
Founded 2018 · Nationwide service
Core services
- Television media buying
- Radio media buying
- Digital advertising
- Audience research & analysis
- Campaign strategy & planning
- Performance reporting
Entity structure
- Legal name
- Legal TV Leads (DBA of Key Contacts)
- Operating as
- A "doing business as" trade name — not a separate legal entity
- Vertical focus
- Legal — personal injury, mass tort, legal services
- Service area
- Nationwide
- Website
- legaltvleads.com ↗
Legal TV Leads
Legal Vertical Marketing — A Key Contacts DBA
Legal TV Leads is the Key Contacts brand for legal vertical marketing. Operating as a DBA (doing business as) — a trade name of Key Contacts — it brings the agency's full media buying expertise to a focused vertical: law firms seeking qualified case leads through television, radio, and digital advertising.
Personal injury law firms, mass tort practices, and legal service providers face a distinctive media challenge: high case value, competitive markets, and audiences who are often in acute distress at the moment of engagement. Legal TV Leads specializes in the strategy, placement, and creative coordination that converts media impressions into signed cases.
LHP Law Group
Arizona Personal Injury Law Firm
LHP Law Group is an Arizona personal injury law firm. It operates under Arizona's Alternative Business Structure (ABS) framework — a regulatory model that permits lawfully authorized non-lawyer ownership and investment in law firms under strict oversight from the Arizona Supreme Court.
The ABS structure enables a closer operational relationship between marketing expertise and legal service delivery. LHP Law Group operates as an independent legal practice with its own professional obligations, client relationships, and ethical duties under the Arizona Rules of Professional Conduct.
LHP Law Group is not a DBA of Key Contacts — it is a separately structured entity. Its inclusion in this portfolio disclosure reflects our commitment to transparency about all relationships that could be relevant to prospective clients.
What is an ABS?
Arizona's Alternative Business Structure framework
In 2021, Arizona became the first US state to allow non-lawyer ownership of law firms through its ABS licensing program. ABS firms are licensed and regulated by the Arizona Supreme Court and must comply with all applicable rules of professional conduct.
The model enables entrepreneurs, investors, and allied professionals to participate in law firm ownership — while attorneys within the firm retain full independence over legal judgment, client representation, and professional obligations.
LHP Law Group operates under an active ABS license and is subject to all Arizona State Bar ethical requirements.
Transparency is a competitive advantage.
We share this structure not because we're required to, but because sophisticated buyers deserve the full picture. Clients who understand our portfolio make better decisions — and the relationships that start from clarity tend to last.
If you have questions about any of these entities, how they interact, or what that means for your engagement with Key Contacts, ask us directly.